How Many Women Look Different With Makeup

Women'southward 1970s makeup was diverse. Information technology gave a nod to retro smoky eyes and skinny brows, revolved around the glitter ball of decadent disco, and pogo-ed into avant-garde punk. From the barely-in that location natural looks to super glam sheen, the makeup trends in the 1970s were as contrary equally you could get. Here'south our guide to the makeup colours and looks of this decade.

Influences on 1970s Makeup

Women's Lib

Women'south liberation and feminism were growing in power.Consequentially, it had an touch on on advertising and the cosmetics industry. The most radical feminists were for the abandonment of makeup as they felt information technology objectified women. Sales of cosmetics in the 1970s fell flat, so advertisers had to change class to brand the almost of information technology.

Never one to miss a trick (or a potential sale), brands started to steer away from old-fashioned portrayals of women as sexual activity objects and abode-makers to entreatment to the new independent woman.

Information technology had its successes, including Revlon's fragrance Charlie, launched in 1973. The advertizing was the first to feature a woman in trousers – aimed at the sassy, contained woman. It was a best seller. Later, other companies followed suit with their scents for "the liberated woman".

Going Natural

Feminism and wearing makeup was a paradox for the liberated woman. She didn't desire to be seen as a sex object, but why shouldn't she vesture makeup?

For many women, wearing makeup had been ingrained into the psyche since birth. It resulted in consumers wanting more natural products, assertive that beauty is from inside and not painted on.

Consequently, the beauty industry was happy to provide products described as natural, barely-there or invisible. It was a clever sidestep, allowing a adult female to keep wearing makeup and buying the products.

At that place was too an interest in self-improvement and well-beingness. More women were taking note of the ingredients in products and how to meliorate their health. The cosmetic brands responded by emphasising the so-chosen natural ingredients in their products.

Nostalgia

Nostalgia was a big trend, especially for the looks and styles popular from the 1920s to the 1950s. For example, in the offset half of the 1970s, there was a 1920s revival .

Menstruation films like The Boy Friend (1971), The Great Gatsby (1974) and The Cracking Waldo Pepper (1975) brought the 1920s alive. They inspired doll-similar faces with smoky optics and skinny brows. Makeup brands (including Revlon and Mary Quant) used a 1920s-inspired look in their cosmetic adverts.

Similarly, the 1940s was besides looked dorsum on with fondness. Nevertheless, the 1970s makeup take of the 1940s was more a nod to the chief trends of that era, rather than being a straight re-create.

It was also a way for advertisers to jump on board the nostalgia train, ultimately to sell products.

Films

Films were as influential as ever on way – and those fix in the 1920s and 1930s helped inspire the Art Deco revival. One picture show that had a significant impact on both the Art Deco revival and the pre-punk brigade was Cabaret (1972). It was a tale of divine decadence and androgyny in 1930s Berlin clubland. There was blackness and white styling, a boyish girl in massive false eyelashes and a human being in loads of makeup.

Sat Night Fever (1977) and its acknowledged soundtrack by the Bee Gees contributed to broaden disco's popularity. It was the dance craze of the mid-1970s onwards until it vicious out of style at the end of the decade.

Music

Disco was decadent, with glittery, glossy and shimmery makeup designed to be seen. In the mid-1970s, American makeup creative person Way Bandy utilised the boogie-nights look of smoky eyes twinned with red lips, giving it his marker and techniques.

Donna Summertime was the disco queen and always looked glamorous. Other singers that inspired makeup (and hair) include Debbie Harry (with those cherry lips), Cher and, afterward in the decade, punk mistress Siouxsie Sioux.

While disco was sexy and brazen, punk was the music upstart of the decade. Punk seemingly crashed out of nowhere. It was initially a backlash to the hard social and economic situation of the 1970s, especially for the young. Nonetheless, it was not only a sound, but a lifestyle.

The makeup was highly expressive, worn past men and women akin. The harsh facial makeup was intentionally aggressive and included unnaturally pale pare with dramatic eyes, brows and cheeks. It was provocative, ferocious and tribal.

Television

Charlie's Angels (1976-81) showcased the talents of Farrah Fawcett, Kate Jackson, Jaclyn Smith, and Cheryl Ladd – all influential when it comes to pilus and makeup. They were traditional sex activity symbols only also sassy with mental attitude and liberty.

Not only did they adorn our screens, but the ladies featured on the embrace of magazines galore. Young women and girls everywhere wanted to copy their style.

Other strong female icons of 1970s television include The Bionic Woman (1976-8). Television also gave women access to trend-setting popular stars via programmes like Summit Of The Pops .

Makeup for Women of Colour

During the 1970s, the makeup needs of women of color started to be better recognised. It led to the launch of new makeup brands for blackness women. For case, Style Fair cosmetics debuted in 1973 and had adverts featuring Natalie Cole, Aretha Franklin and Diahann Carroll.

In 1974, modelBeverly Johnson appeared on the encompass of American Vogue – the beginning time an African-American woman had been on a mainstream manner magazine. Additionally, more black and indigenous women started to be seen in advertisements.

Established brands also started to expand their ranges to include makeup for darker skin tones. Avon was way ahead of other brands. For instance, it had black female representatives in the 1950s selling to its blackness customers. Avon then progressed to using women of colour in its international adverts, rather than merely white models.

1970s Makeup Elements

Foundation

Having a sheen or pearlescent glow to the pare was pop – all role of the natural, youthful await. Heavy foundation was not part of the natural look either, making sheer products pop.

Blusher

Everyday blusher was quite natural throughout the decade in both awarding and the colours used. From the mid-1970s onward, blusher could exist practical more than prominently with defined stripes on each cheek, sometimes from the temples down.

Blusher came in diverse formulations, including powders, gels (similar Charles of the Ritz gel cheek pomade) and creams (Yardley's The Apple Polishers ).

Having a tanned await was popular. Bronzer was applied all over the face to create a gentle sunday-kissed look.

Eyeshadow

Blues, greens, earthy tones and purpleswere the popular colours. White and silverish eyeshadow added highlight under the eyebrows.

Eyeshadows could be matte, but a pearlescent or iridescent sheen was highly fashionable – illustrated with words like "frost" and "velvet".

Formulations included pressed powder, liquid and creams:

Cream eyeshadow came in modest pots, in stack tubes (offering various stylish shades) or as a stick (like a lipstick).
Liquid eyeshadow – came in squeezy tubes and tubes with a brush applicator.
Pulverization eyeshadow – came equally loose powder in tubes with a sponge applicator or as pressed powder in a pot. Compacts with several colours were also available.
Middle crayons– looked just like a child's colouring crayon. Available from several brands, including Max Factor, Boots 17 and Revlon.

The darker eye crease, and then definite in the 1960s, connected into the 1970s for some makeup looks. However, it was now blended to create a soft depth with a true cat-similar or almond shape. Interestingly, many women didn't utilize a crease colour, preferring one color all over the lids with an optional light shade under the brow.

At that place were no hard edges or unblended lines in 1970s makeup (except for punk). It was soft and shimmery.

Eyeliner

Eyeliner might non be worn by those who favoured a more natural await. Otherwise, eyeliner could be worn on the upper and lower lids as required.Punks, goths and the new wave army favoured a heavy and well-defined arroyo.

Eyeliner came in pencil, too as liquid formulations with an applicator. For example, Yardley's Easy Liner came in black, blue, dark-green, grey, burgundy, and brown.

White eyeliner worn direct behind blackness or bluish eyeliner on the upper eyelid was popular with younger women and teenagers.

Eyebrows

Fashionable brows were sparse to medium in thickness. Pencil thin browswere reminiscent of the Art Deco skinny forehead, as seen on Liza Minnelli in Cabaret .

Mascara

The old block mascaras of previous decades had now given manner to the tube-and-wand mascaras. They came in various colours, including blackness, brown, blue, green, and grey. Brighter colours were also made, like turquoise, raspberry and lavender.

Mascara was worn according to the tastes of the individual. For instance, information technology could be applied liberally to both the upper and lower lashes or accept a more subtle awarding. It likewise depended on whether the makeup was for daytime or going out.

Some women still wore fake eyelashes. However, the fashion for big and extravagant false lashes had been left in the 1960s. A more than natural arroyo was at present favoured.

Lipstick

Deep fruit colours like plum, mulberry and cranberry were stylish in the early 1970s. Pastel shades like peach, raspberry and pink were worn throughout the decade. Earthy colours and nudes were also pop –a part of the more natural expect.

Red lipstick fabricated a improvement in the early 1970s, thank you in part to nostalgia for the 1920s and 1940s. It was likewise popular in the later 1970s.

Lipsticks with a sheen were fashionable throughout the decade. For lipsticks without enough sheen, a lip gloss was applied over the top.

Lip liner shaped and defined the lips. Nevertheless, it was not visible once the lipstick or gloss was applied. The same colour liner as lip production was used and then it did non stand up out.

Lip Gloss

Super shiny lip gloss was highly fashionable and marketed in particular to teens and younger women. Gloss came in diverse sheer colours, including pinks, plums, nudes and clear.

In that location was also a bit of experimentation with flavoured lip gloss , albeit with mixed success. Popular flavours include fruity tangs, mint, and food items like bubble gum and cola.

While glosses did come in pots or tubes with an applicator inside the lid, the rollerball applicator was particularly trendy. Rollerball products included Bonne Bell Lip-Smackers and Maybelline's Kissing Potion.

Nail Polish

Nail smoothen was available in a rainbow of colours, from lite to nighttime. At that place were as well diverse finishes available, including glittery and pearlised. However, north ails did non take to exist brightly coloured. They could also exist left natural or merely painted with a affect of clear gloss.

The French Manicure was created in the mid-'70s by Jeff Pink, founder of Orly, inspired by the Parisian models who rubbed white pencil under their smash tips.

Nails were manicured with a rounded tip. Foursquare nails too started to come into vogue, possibly inspired by Cher.

New products and awarding methods came in for imitation nails (similar plastic boom tips) via the manicure bars and beauty salons for those who could afford information technology.

The Suntan

Having a suntan was in and all the rage. It started in the 1920s and had remained in vogue ever since.

People liked a suntan, spurred on by the healthy glow associated with leisure time and beach holidays. Similarly, tanning was encouraged past the sunday-kissed expect of the skateboarding and surf riding California crowd, tanned models in magazines and influential women such every bit Farrah Fawcett.

Suntan products accelerated the tanning process rather than protect the skin. Likewise, tanning beds were condign more usually bachelor to the public in commercial tanning studios.

Many women (and men) used to sunbathe merely smothered in babe oil – and using foil reflectors under faces was non unheard. Yup, pare BBQs were taking place on sunny beaches at home and in every package vacation destination!

Affordable package holidays took off in the 1970s, significant many more families in Britain could go somewhere for vacation sunshine.

Sunday Damage

Reports were reaching the media most the damage caused by sunbathing. Dermatologists were starting to see the peel damage done to the sun worshippers of the 1930s and 1940s.

Subsequently, the dazzler manufacture responded by making tanning lotions with more sun protection. It likewise made products to counteract sun damage. Interestingly, the sun protection factor (SPF) rating organization – still used to this day – was implemented during the 1970s.

Yet, despite knowing well-nigh the danger of excessive tanning, or the links made to cancer, many people only ignored the warnings and carried on sunbathing without due care.

1970s Makeup Fads & Trends

In that location were a couple of short-lived fads or trends in the 1970s, including:

1971 – the highly painted doll face, inspired past the Art Deco revival.
1972 – the Walt Disney princess expect, after makeup artist Barbara Daly created a Snow White wait for Vogue using Mary Quant makeup.
1975 – The Pierrot. It included a heavy mask-like foundation and a Cupid's Bow mouth. British Vogue created the expect for the Christmas embrace.

Find Out More than

Women'south 1970s Hairstyles: An Overview.
Hair and Beauty Adverts from the 1970s.

Sources:
Corson, R. (2004). Fashions in Makeup: From Ancient to Modern Times.Peter Owen.

Inness, Sherrie A. (2003).Disco Divas: Women and Popular Culture in the 1970s. University of Pennsylvania Press.

Jones, Chiliad. (2010).Beauty Imagined:A History of the Global Dazzler Manufacture. Oxford University Press.

Sherrow, 5. (2001). For Appearances' Sake: The Historical Encyclopedia of Skillful Looks, Beauty and Grooming.Greenwood Press.

Source: https://hair-and-makeup-artist.com/womens-1970s-makeup/

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